The Suncare Brand Hailey Bieber Made Viral Just Launched a Self-Tanner

With Labor Day weekend behind us, we’re officially saying goodbye to the summer sun—but that doesn’t mean we have to miss our summer tan. Fall and winter are the seasons we’re bringing self-tanner back into our bodycare and skincare routines. 

Carroten, the Greek heritage suncare brand, has expanded its product line with the help of SAYN. They first went viral thanks to Hailey Bieber back in 2023. The star posted (and later clarified via DM) that she thinks the brand’s Intensive Tanning Gel is “the best ever.” She mixes the browning tanning accelerator with an SPF for that under-the-sun care. 

SAYN has grown Carroten’s US footprint across Amazon, Target, Ulta, Walmart, and other retailers—now, the two have teamed up on the brand’s biggest launch yet. Their first self-tanner that’s perfect for all our cold-weather needs includes three products with several shades and undertones that color corrects your skin effortlessly.

  • Hailey Bieber posted about Carroten’s Intensive Tanning Gel, and her hack of mixing it with SPF while she tans went viral. 
  • Now, the brand has launched its first self-tanner products that require no sun—perfect for the fall and winter months ahead. 
  • The star of the self-tanning collection is the new Carroten Self-Tan Mousse with various undertones and shade options. 

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