Shay Mitchell’s New BÉIS Baby Collection Defines Mom Goals

E-Commerce, Shay Mitchell


We love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not E!.

Shay Mitchell‘s business empire is expanding!

After giving birth to a baby girl named Atlas this past October, the actress is expanding her already popular BÉIS lifestyle brand with an irresistible baby collection. The new items, which include a diaper bag, bottle bag and stroller caddy, will immediately grab the attention of moms and dads looking for fashionable—and useful—pieces.

“This bag was created to fill a hole I found in the market while looking for my own baby bag while pregnant,” Shay shared with E! News exclusively. “I was looking for something that was hyper-functional of course but maybe even more importantly that I could also throw over my shoulder and feel GOOD about. Too often I think that women and moms get lost in the postpartum period and motherhood. Like suddenly our favorite colors are ballet shoe pink and powder blue (with animals!) I feel like I am still a person— like all of us moms are. In creating this bag, I wanted to find a baby bag that still felt like me that would also meet all the needs of my baby and my new role as a (working) mom.”

In honor of the new collection, Shay and her daughter also took part in a photoshoot to help debut every parent’s newest obsessions.

“To be honest, it wasn’t really part of the plan—in fact, she wasn’t supposed to be there that day…but such is the life of a mom. Sometimes you don’t have childcare and you have to take your kids with you when you don’t expect to,” the businesswoman shared. “There’s a lot of downtime with shoots, so while I was definitely very ‘on’ that day, I also was able to spend a lot of time with her and give her her first glimpse into what being a working mom looks like.”

Shay continued, “I have vivid memories of my mom getting ready for work in the morning and coming home dressed to the nines and it always set such a strong precedent for me…I want to do the same for Atlas. Beyond the actual day, the photos are, of course, my favorite part…I’m so happy it’s her with me in those shots by the crib!”

The collection is now sold at Nordstrom retail stores and online at Revolve’s website.

Scroll below to take a look at the  Atlas-approved baby collection!

And attention parents who want to impress their spouse this Valentine’s Day: An item from the BÉIS baby collection wouldn’t be a bad gift. Just sayin’.

See more gift picks from Lauren Conrad, Lea Michele, Jasmine Sanders and more stars.

Free Email Updates
Get the latest content first.
We respect your privacy.

Celebrity Fails


Celebrity Fails

Celebrity Fails