Beyoncé is no
longer
bottling
up
the
secret
to
her
flawlessness.
The
Grammy
winner
officially
launched
her new
haircare
line, Cécred, with
an
eight-piece
collection
that
features
shampoos,
conditioners,
hair
masks,
oils,
scalp
treatments
and
more.
The
mane
focus
of
the
line,
according
to
the
brand,
is
to cleanse,
condition
and
repair
an
array
of
hair
textures: straight,
coily,
curly
and
wavy. Cécred’s
ingredients—like
the
patent-pending
Bioactive
Keratin
Ferment,
fermented
rice
water
and
a
blend
of
oils—are
also
designed
to
help
color-treated
and
heat-damaged
tresses.
“My
entire
life
and
career,
I’ve
worn
my
hair
in
so
many
different
ways:
natural,
flat-ironed,
braids,
colored,
weaves,
wigs,” Beyoncé
said
in
a
press
release
shared
with
E!
News. “I
want
everyone
to
have
the
freedom
to
express
their
hair
in
ways
that
make
them
feel
good.”
She
continued, “My
vision
is
to
be
an
inclusive
force
of
excellence
in
the
haircare
industry
while
celebrating
hair
rituals
across
global
cultures
and
helping
dispel
hair
myths
and
misconceptions
on
all
sides.”
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