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Walmart’s new men’s and women’s fashion line Free Assembly is all about the affordable essentials. It launches today, with more than 30 timeless pieces in the women’s collection that are ready for fall, priced between $9 and $45. Sustainability is top of mind, with eco-friendly denim that’s organic as part of the line.
“We designed Free Assembly to be a modern fashion essentials clothing brand,” the brand builder Dwight Fenton said. “We wanted all of the pieces in the collection to feel familiar, but also new and appropriate for today. We wanted to design a brand that anyone could see themselves wearing.”